There are a few key elements that make a great pitch video. First, the video should be clear and concise, conveying the organization’s mission and goals in a short amount of time. Second, it should be visually appealing, with strong production values that make it engaging to watch. Finally, it should tell a story that resonates with viewers and compels them to take action.
With these elements in mind, here are a few tips for creating an effective pitch video for your non-profit:
1. Keep it short and sweet.
Viewers have short attention spans, so it’s important to get your message across quickly and effectively. Aim for a video that is around two minutes in length. The sweet spot is 90 seconds!
2. Make it visually appealing.
Use high-quality visuals and graphics to help tell your organization’s story. Hire or use a camera that film in 4K, at a minimum, and not all 4K cameras are equal. But it’s not only about the camera, use or inquire about the type of lenses that will be used and look at a sample image of the camera/lens combination online to see if it matches your needs.
3. Tell a compelling story.
Your video should highlight the impact your company has made, and how it is helping to make a difference in the world. Hire a writer to write this for you and a director to direct the video!
4. Call to action.
Include a call to action at the end of your video, encouraging viewers to learn more about your organization or product. Make sure the call is both in the audio and video so it registers with the audience.
5. Test, test, test.
Before you launch your video, make sure to test it out with a few people to get their feedback. This will help you make any necessary adjustments before you release it to the public. Remember, everything that is pro, it has been tested over and over again, that’s what makes it a professional product!
By following these tips, you can create an effective pitch video that will help you raise awareness and funds for your non-profit, company or product.
And if I may say so, we at Marc Kay Studios specialize in producing these videos with over 10 years of experience doing it. Happy creating!